Long Flight
Abstract:
At least there weren't any snakes.
Body:
There's nothing wrong with marketing, but I am
increasingly annoyed by the amount of advertising thrown on me on commercial*
flights, especially since I am a member of a captive audience. On my flight from
Philly to SFO this past weekend, I cringed when the "Turn on your electronics"
video came on, because I knew that it is now followed by a few minutes of
airline commercials that play through the P.A. system, making them impossible to
avoid. But it got worse. One of the flight attendants then read through a sales
pitch, whilst holding a phone gangsta-style, about some new credit card, which
included some of the cheesiest "That's right, 3 billion bonus miles!" lines of
marketing copy I've ever heard. She then walked down the aisle with application
forms, repeating the pitch again as she walked past the passengers, 100% of whom
did not respond to the promotion.
After
all of those aural interruptions, I wondered if they were all really part of the
ad on my tray table for noise-cancelling
headphones.
*Ah, I get it
now.
Posted: Tuesday - October 10, 2006 at 09:30 PM