{"id":736,"date":"2008-11-29T20:15:16","date_gmt":"2008-11-30T04:15:16","guid":{"rendered":"http:\/\/www.thewysz.com\/wyszdom\/?p=736"},"modified":"2008-11-29T20:15:16","modified_gmt":"2008-11-30T04:15:16","slug":"annual-giving","status":"publish","type":"post","link":"https:\/\/wysz.com\/wyszdom\/2008\/11\/annual-giving\/","title":{"rendered":"How to get money from me every year"},"content":{"rendered":"<p>Hi, are you a charity or non-profit organization that I support? Would you like me to give you money every year? Here&#8217;s a great way to increase your chances of this actually happening: ask me for a donation once, <em>and only once,<\/em> per year.<\/p>\n<p>A problem I have with many organizations is that they ask me for a donation multiple times in a single year. Since I (and I&#8217;m assuming most people) prefer to give on no more than an annual basis, asking multiple times just confuses me, and likely hurts the cause financially as a result. Schools are especially bad, since they like to refer to an &#8220;annual fund,&#8221; which really threw me off before I realized they had been over-begging. I&#8217;d like to hear about the annual fund annually.<\/p>\n<p>Here&#8217;s the basic problem: I cannot remember the last time I gave. I can&#8217;t even remember where I park my car every day. So, when I receive a solicitation, I think, &#8220;Hmm, did I already give this year?&#8221; And then my memory flashes back to the last mailing, which was less than a year ago. And I think, &#8220;Yep, it feels like I just gave,&#8221; whether or not I actually did. The mailing then goes into the (virtual or physical) trash. This continues until a mailing happens to come along at a time when I happen to be feeling exceptionally charitable or bored, and actually check my official record of charitable giving: Google&#8217;s gift matching program. There, I can see if I&#8217;m actually due.<\/p>\n<p>Here&#8217;s how I think it should be done: Send me a reminder about donations once per year. And, perhaps more importantly since it will take me a while to trust that you only nag me once a year, include a copy of my giving history with the donation form. That way I can immediately see that I&#8217;m due to give, and how much I gave last time. It&#8217;s simple, it will cut mailing costs, and I might even give more.<\/p>\n<p>Oh, and just as a reminder, let me give online. Who do you think I am, my mom paying for groceries 15 years ago? I have no idea where my checkbook is most of the time. Most charities are actually pretty good about this now, but I didn&#8217;t want to waste the line about my mom at a grocery store.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hi, are you a charity or non-profit organization that I support? Would you like me to give you money every year? Here&#8217;s a great way to increase your chances of this actually happening: ask me for a donation once, and only once, per year. A problem I have with many organizations is that they ask &hellip; <a href=\"https:\/\/wysz.com\/wyszdom\/2008\/11\/annual-giving\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How to get money from me every year<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-736","post","type-post","status-publish","format-standard","hentry","category-annoying-marketing"],"_links":{"self":[{"href":"https:\/\/wysz.com\/wyszdom\/wp-json\/wp\/v2\/posts\/736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wysz.com\/wyszdom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wysz.com\/wyszdom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wysz.com\/wyszdom\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wysz.com\/wyszdom\/wp-json\/wp\/v2\/comments?post=736"}],"version-history":[{"count":0,"href":"https:\/\/wysz.com\/wyszdom\/wp-json\/wp\/v2\/posts\/736\/revisions"}],"wp:attachment":[{"href":"https:\/\/wysz.com\/wyszdom\/wp-json\/wp\/v2\/media?parent=736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wysz.com\/wyszdom\/wp-json\/wp\/v2\/categories?post=736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wysz.com\/wyszdom\/wp-json\/wp\/v2\/tags?post=736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}