{"id":96,"date":"2008-04-03T10:41:11","date_gmt":"2008-04-03T17:41:11","guid":{"rendered":"http:\/\/www.thewysz.com\/wyszdom\/?p=96"},"modified":"2008-04-03T10:41:11","modified_gmt":"2008-04-03T17:41:11","slug":"packaging-usability","status":"publish","type":"post","link":"https:\/\/wysz.com\/wyszdom\/2008\/04\/packaging-usability\/","title":{"rendered":"Why packaging usability is important"},"content":{"rendered":"<p>You don&#8217;t want the customer&#8217;s first experience with your product to be frustrating (or painful):<\/p>\n<p><iframe loading=\"lazy\" title=\"Frustrating packaging\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/Rws4qnhRH_o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Yes, that is me <a href=\"http:\/\/www.youtube.com\/watch?v=Rws4qnhRH_o\">opening my new electric toothbrush<\/a>. I knew I had to get out the video camera when I saw it was that <a href=\"http:\/\/www.washingtonpost.com\/wp-dyn\/content\/article\/2006\/11\/29\/AR2006112901575.html\">dreaded plastic packaging<\/a>. Even worse, this whole bit was in a cardboard box, so the plastic is completely unnecessary. Compare this experience to <a href=\"http:\/\/www.youtube.com\/results?search_query=apple+unboxing\">opening a product from Apple<\/a>.<\/p>\n<p>From the article linked above:<\/p>\n<blockquote><p>According to the Consumer Product Safety Commission, injuries from plastic packaging resulted in 6,400 visits to emergency rooms in 2004.<\/p><\/blockquote>\n<p>I&#8217;m surprised the number isn&#8217;t higher.<\/p>\n<p>The good news? After all that, I like my toothbrush.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You don&#8217;t want the customer&#8217;s first experience with your product to be frustrating (or painful): Yes, that is me opening my new electric toothbrush. I knew I had to get out the video camera when I saw it was that dreaded plastic packaging. Even worse, this whole bit was in a cardboard box, so the &hellip; <a href=\"https:\/\/wysz.com\/wyszdom\/2008\/04\/packaging-usability\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Why packaging usability is important<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-96","post","type-post","status-publish","format-standard","hentry","category-misc"],"_links":{"self":[{"href":"https:\/\/wysz.com\/wyszdom\/wp-json\/wp\/v2\/posts\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wysz.com\/wyszdom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wysz.com\/wyszdom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wysz.com\/wyszdom\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wysz.com\/wyszdom\/wp-json\/wp\/v2\/comments?post=96"}],"version-history":[{"count":0,"href":"https:\/\/wysz.com\/wyszdom\/wp-json\/wp\/v2\/posts\/96\/revisions"}],"wp:attachment":[{"href":"https:\/\/wysz.com\/wyszdom\/wp-json\/wp\/v2\/media?parent=96"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wysz.com\/wyszdom\/wp-json\/wp\/v2\/categories?post=96"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wysz.com\/wyszdom\/wp-json\/wp\/v2\/tags?post=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}