Unexpected behavior

Sometimes web pages don’t behave as you’d expect. Usually this is bad, especially if it’s caused by advertising. I don’t like popups or interstitials. “Page peel” is an effect best left to someone’s first video editing project or the iPhone. I get frustrated when I hover over what looks like a link and it shows me an ad or thumbnail. I complain when I can’t find basic information, have trouble locating important information, or get confused by what looks like an expected element.

Sometimes, however, a surprise is welcome, even if it is an advertisement.

This online store from HEMA seems traditional enough at first glance, but study the design carefully and you’ll see what makes it just a little more lively than a typical product listing.

There are some creative “Get a Mac” ads which break through the boundaries of traditional banner advertising.

And most recently, Nintendo has had fun showing off the fun of Wii with a YouTube channel*.


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