Every four years there are a bunch of campaigns encouraging people to exercise their right to vote. This is good and important, but they often use this line: “It doesn’t matter who you vote for.”
Now I know what they’re trying to say. They’re trying to say:
I’m not using this message to ask you to vote for a particular candidate, but I think that you should carefully consider your options and weigh in with your opinion. Together, we’ll make the right choice for all of us.
But here’s what it sounds like:
It doesn’t matter who you vote for. The journey is more important than the destination. Just go in, flip a coin, get your sticker, and feel good about yourself.