We are temporarily unable to process your purchase, so we’d like to offer you access to Gogo free of charge for the duration of your flight. Lucky You. Enjoy!
This made my day, and is an excellent lesson in customer service. Something was wrong with Gogo’s service, and they had the choice between frustrating me or making me happy. One of the easiest ways to annoy me is to mess with my Internet access, so it’s quite possible that if I wasn’t able to get online I’d refuse to pay for Gogo in the future. (Remember I’m the guy who refuses to sign up for Netflix because they buy popup ads.) But since Gogo decided to throw me an hour of free Wi-Fi instead (short flight), I’m now using my time to blog about how great they are.