Silvercar

Last weekend, I went to Austin for the first time. Of course, I was unable to resist trying out yet another travel-related startup in the process. I’ve already got a good thing going on my drive to and from SFO with DriveNow, I breeze through security with TSA Precheck (While I participate in the program, I don’t totally agree with it. For one thing, I’ve been classified as not so dangerous that I need a full body scan or pat-down, but still shady enough that I should still be checked for metal.), and I comfortably fly Virgin America (or at least get upgraded on a legacy carrier) when possible. I thought that I had my rental car experience figured out as well by signing up for Avis Preferred (as well as the rewards programs for a few others), which in most locations allows you to have a more efficient rental experience. It turns out, there’s an even better way: Silvercar.

Silvercar is a car rental company. There are a few things that make it a little different than the average car rental company, and most of their advantages center around simplicity.

Car
The only car that you can get with Silvercar is an Audi A4. You don’t even pick the color—they’re all silver. I like this, because I never know what I’m going to get with the other car rental companies. I usually get “upgraded” to a random SUV. The A4 is a comfortable, good-looking car. I had fun driving it.

Reservation
You can reserve a car on their website or via their app. I used the website. It’s quick and easy, and there aren’t 20 screens of upselling.

Pickup
When we landed in Austin, I opened up the app, and tapped a button which loaded up a text message containing my reservation number to send to Silvercar. A few minutes after texting them, they called me and told me where to wait outside. They showed up a few minutes later in a silver A4, checked my license and credit card (only done for first-time drivers) and drove us to the off-airport rental facility. There, while one employee transferred our luggage into the rental car, the other showed us how everything worked. Scanning a QR code with the app unlocked the doors. From there, he showed us an overview of the computer system, such as how to navigate, use the radio, and pair my phone. It is nice to have Bluetooth, but for whatever reason, Silvercar seems to be really excited about it. At some locations, you don’t even have to go through all of that; you can just walk right up to your car, scan, and go. In any case, I was just happy that I didn’t have to wait in line at a counter or wait for a bus.

Return
When we picked the car up, they asked us to give them a call when we were on our way back to the airport since we were returning on Sunday, which is a busy day. On Sunday, we called and let them know that we were on our way. I’m not sure how necessary that was. When we arrived, one of the employees hopped in the driver’s seat and drove us to the curbside drop-off area. We got out, he handed us our bags, and that was it. I received a receipt via email a few minutes later.

Pricing
When I first looked into Silvercar, I thought that they had standard pricing, with a set weekday rate and weekend rate, as the rates were published prominently on their homepage. However, it looks like the prices do fluctuate like any other company. They could really win me over if they had a more stable rate (I was pretty annoyed to be hit with a ridiculous demand-based rate at our hotel, for example), but it’s not like you don’t get a quote before you make the reservation. Update on October 1, 2013: Silvercar sent me a note to clarify that they do have stable rates of $89 per day on weekdays (Monday – Thursday) and $59 per day on weekends (Friday – Sunday). If your reservation includes both weekdays and weekend days, they’ll display the average daily rate of your reservation.

They do still have a win with the fuel pricing, though. Rather than a bunch of confusing fuel options, you can either return the car full or not. If the tank isn’t full, they’ll top it off, charge you the local market rate for gas, plus a $5 fee. On my rental I used 3.6 gallons of gas, so I paid $13.93 ($3.59*3.6 + $5) and didn’t have to hunt around for a gas station on the way to the airport.

There are plenty of things that Silvercar doesn’t charge for at all, that tend to be add-ons with other rental companies. They don’t charge extra fees for electronic tolls; they’ll simply charge whatever the actual toll amount was. Even though everyone just navigates with their phones anyway, the car comes with an included navigation system. The car has free WiFi, but we didn’t use it. Though I didn’t try this, there’s no cost to add a driver to the reservation, and it’s super-easy. I had the opposite experience a year ago with Avis. When we went up to the counter to add the driver, the guy first informed us: “Well, you can, but it’s $13 extra per day.” Ok… we thought that was annoying, but had to do it since I wouldn’t be returning the car, and asked to add a driver. The agent warned: “You’ll have to fill out a form.” He then paused to see if, after we already agreed on the price, we would be okay with doing some paperwork. We then found out why he warned us. It took probably 10-15 long minutes to make that one change: filling out a paper form, having the agent do who-knows-what on an ancient computer, and finally receiving a new copy of the agreement printed with a dot-matrix printer. At least it wasn’t like the time that they refused to add someone as a driver on another reservation over the phone (which Silvercar is happy to do), affecting my family’s travel plans. This industry deserves to be disrupted.

The rough edges
Overall, using Silvercar was a great experience, and I only have a few pieces of feedback to improve it.

When I first tried to alert Silvercar that we had arrived, I tried to send the text message via Google Voice. Unfortunately, the app didn’t pass along the message content to Google Voice, so I had to do it via a standard text. It’d be nice if the app worked with Google Voice or didn’t rely on SMS at all.

When we were ready to return the car, I tapped the button on the app to navigate back to the rental car location using Google Maps. We were taken to an office park near the airport. The app needs to be updated with the correct address. We ended up using the built-in Audi navigation system to get to the right place. The Audi system definitely needs some work. The ordering of upcoming turns read from bottom to top (the next turn was at the bottom of the list), which made it confusing when preparing for the next turn. The distance units were incorrect, as it’d warn of turns coming up in 200 yards, that were actually only 200 feet away, adding to the confusion.

There has been an app update since I used it, and Silvercar’s support staff did say my feedback would go to the right department, so it’s possible that those bugs have already been fixed.

Finally, when we got out of the car at the curb and the employee helped us with our bags, there was that strange feeling that maybe I was supposed to tip (I didn’t), and I hate the ambiguity of that. If we weren’t supposed to tip, it’d be nice if Silvercar were upfront about it. And if a tip was expected, they should change that, either by including it in the standard rate or offering it as an option, like “If you give me a dollar, I’ll carry your bag for you.” You know, like any other transaction. Based on the fact that it’s a newer company and I’ve never had to tip in any other rental car situation, I’m assuming that it was just me being paranoid and that there was no expectation of a gratuity.

Would I use it again?
Yes, absolutely. Silvercar is way better than a standard rental car company. They’re only in a few cities right now, but if you’re lucky enough to be renting a car in Dallas, Austin, Houston, San Francisco, or Los Angeles, check out Silvercar.

Trying out startups when I travel continues to be fun. I even stumbled across another car-sharing service (that according to Wikipedia has actually been operating since 2008) while walking around Austin. Next up: BlackJet? I wish. On the non-travel front, I was hoping to write about how Prim has changed my life. I did try it out, and I got really used to not having to do laundry. Unfortunately, after a month and a half of using the service, one of the co-founders emailed me and let me know that the service was no longer available in my area “due to low user density.” Now, after experiencing life with Prim, it feels like doing laundry takes forever. Whenever I get a glimpse of how much better things can be, I wish the future would just hurry up and get here. Fortunately, now is pretty good too.

Annoying marketing from the US federal government

First, I have to say that I’m generally a fan of and am fascinated by the USPS (and other postal services around the world). The fact that I can write on a piece of paper, drop it in a box, and have full confidence that it will be delivered to the right place is kind of amazing.

That all being said, it makes me sad that these screenshots are from the website of an official agency of the United States federal government:

Lowbrow marketing page with words like 'exclusive coupons' and very large buttons for opting in, with only a small 'Skip this step' link that allows the user to continue to the confirmation page for a change of address.Lowbrow marketing page with a timer indicating that the customer only has a few minutes to redeem an offer to have catalogs sent to their address or to receive coupons.

I understand that the postal service may not like what it’s doing, and is desperate for revenue. So here’s a challenge: How would you change the system so that the postal service had an incentive to reduce junk mail?

And a question for anyone outside of the US: Do you get junk/unsolicited/spam mail in your country? How many pieces do you receive per day or week? Is there a way to opt out of it?

DriveNow

In this episode of my quest to optimize my SFO transportation, I rented a car. But not just any car, I rented a BMW. And not just any BMW. I rented an electric BMW. That’s right, I got to drive an electric BMW to and from the airport. And it cost me less than it would have to drive and park my own car in long term parking.

DriveNow is a service from BMW, currently available in a few major cities in Germany as well as San Francisco in the US. You can rent a car, on-demand, and pay by the minute. And, you can drop it off at any DriveNow station. Since you pay only for the time, there’s no penalty for doing a one-way rental. Currently, it’s a $12 minimum charge for the first 30 minutes, 32¢/minute after that (13¢/minute for parking), and through June, the total charge is capped at $30 per 24 hours.

Parking at SFO’s long-term lot is $18 per day. So even if I’m only gone for a weekend, it’s still a better deal for me to rent a car each way, as I’m about 30 minutes from the airport.

So, how is it in practice? It’s mostly awesome, but there are a few kinks. Here are some notes from my experience so you can see what it’s like.

First, I unplugged the car, and then swiped my DriveNow card to unlock the doors. There was no use of a key at any point.

LCD screen with text: Hello, Mr. Wyszomierski, Welcome to DriveNow in vehicle Thomas.

I was then prompted to enter a PIN to make sure that it was really me using my card. After entering my PIN and confirming that the car is clean and undamaged, I tapped on “Start reservation” and the car was ready to go. It’s a push-button start of course, and the car didn’t make any sound when it was turned on. The only indication that something had happened was the energy gauge flipping up to “Ready.” From there, it was just a matter of putting the car into gear and pressing on the accelerator.

The DriveNow location at SFO is at SkyPark, one of the off-airport parking facilities. It’s about the same distance from the airport as the official long-term parking lot. It wasn’t difficult to find, though of course I used Google Maps. Once there, an attendant directed me to park the car, end my reservation, and hop on the shuttle.

One of the nice things about SkyPark is that the shuttles run on-demand, so there’s not a lot of waiting. When I returned, I called SkyPark to let them know which terminal I was waiting at and the name of the car that I had rented via the DriveNow app just seconds before. A shuttle quickly arrived and took me back to SkyPark, where an attendant retrieved the car for me. When I returned the car to a parking lot in the South Bay, I ended my reservation and swiped my card to lock the doors. I then used my card, which doubles as a ChargePoint card, to release the charging cable at the station and start charging the car for the next customer. It’s a free charge at the DriveNow locations of course, but you can also access the paid stations when you’re out and about if you set up your ChargePoint account to allow that.

Overall, DriveNow provided a great experience and I’m planning on using it for all of my future SFO-based travels.

So what’s it like to drive? The car is great. It’s a BMW. It’s comfortable and it handles well. It has satellite radio. As an electric vehicle, the ActiveE makes the coolest sounds, too. When I test-drove a prototype a year ago, the BMW intern who rode along with me pointed out that because of the way the regenerative braking works, you can learn how to drive without tapping the brake pedal. As you lift your foot from the accelerator, the generator acts as a brake, and yes, the brake lights will engage so the cars behind you aren’t surprised. Of course it’s still recommended to use the brake pedal when stopped at crosswalks, etc. My camera was mounted in such a way that the mic really doesn’t pick up will, so you can probably find better recordings elsewhere, but for the record, here’s what the regenerative braking and electric acceleration sounds like:

One of the advantages of driving a fully electric car is that you can drive in the carpool lane. Note the “Access OK” decal below:

Rear of BMW ActiveE with clean air vehicle sticker

This is pretty useful during rush hour. One weeknight when I was meeting friends for dinner in San Francisco, I rented a DriveNow car for the evening so I could use the HOV lane up to the BART station, where I parked like any other traveler:

Parked DriveNow ActiveE in a parking garage

I could have driven all the way to the city, but I don’t like parking there. Instead, I simply put the reservation into “park” mode, and retrieved the car a few hours later. Since there’s a cap on how much I could be charged for 24 hours, I was only charged $32.55 ($30 plus 8.5% tax) for the whole evening.

On a trip back from the airport, my reservation was started at 9:48 PM and ended at 10:32, as I stopped at my office for a few minutes to feed ALF. I got charged for 41 minutes of driving and 3 minutes of parking, for a grand total of $17.26 including tax, less than a day of parking, and significantly less than a cab ride.

There are a couple of things you should know about the car, though. The trunk space is limited. I put my carry-on bag in there, and there wasn’t much room for anything else.

Carryon luggage in an ActiveE car trunk

Multiple passengers with luggage could present a challenge, just as with any small car.

The range is also limited. A Tesla Model S’s range is rated at over 200 miles from the EPA, but the ActiveE is rated at 94 miles. It’s more than adequate for getting to the airport, and I’ve done a round trip from Mountain View to Millbrae and back with no problem, but I couldn’t help myself from constantly checking the charge level while driving.

While important to know, the limitations I noted above don’t affect my use case. As with FlightCar, I did find that there are some rough edges that need to be worked out in the DriveNow service:

  • The website is slow.
  • I ran into some errors while trying to fill out my profile and had to call them to get my information filled out completely. I would have preferred a friendlier person to talk to.
  • There’s a bug with some cars where the current charge level is incorrectly reported in the mobile app. The first time I tried renting a car, the app indicated that the car’s battery was 100% charged, but it was actually at less than 20% when I got in. was told that they’d would reverse the $13.02 charge for the reservation (I never moved the car; I just turned it on), but so far that hasn’t happened.
  • I failed to end my reservation when dropping off the car at SkyPark. I tapped on “End reservation,” but got an error because I had not yet turned off the car. When I tried again, I was unable to get back to the screen with the option to end the reservation, so I assumed that the process had finished, got out of the car, and scanned my card to lock the doors. I later got a text message indicating that my reservation was still active. This may have been user error, but it still confused someone who works with computers all day. I haven’t bothered to try getting a partial refund on that. I’ll have to write off the extra charges as the cost of research for a blog post.
  • SkyPark seems like a pretty good service, but it was another one of those unpleasant things in America where the expectation of tipping was unclear. I never have cash, I dislike ambiguous situations, and I’m perfectly happy to pay more to avoid them.
  • SkyPark is a valet service, so someone else swipes your card, enters your PIN, reports damage, rates the cleanliness, and starts your reservation. There was nothing wrong with the car, but at the other locations I’ve liked being able to check out the vehicle myself before renting it, especially if there are others available in the same area.

Some teething pains are always expected with a new service, and I’m still eagerly awaiting my next reservation!

Update on June 18, 2013:

I met a couple of members of the DriveNow team when doing my last pickup. They were updating the software on the cars, and super-helpful! One of them even showed me how all of the DriveNow stations are saved in the navigation system, and set it up to direct me to SkyPark. He also gave me a couple of other tips: You don’t need to reserve a car in advance with the app. If you see an available car, just tap your card and the doors will unlock. And when we both ended up at SkyPark at the same time, he was there as I ended my reservation and showed me that a green light (indicating that the car is available), confirms that my reservation has successfully ended. I didn’t have any unintended charges this time… it was $14.76 going up to the airport and $13.02 on the way back!

My SkyPark experience was a bit different than the first time. Unlike before, the valet retrieved the car with the SkyPark card instead of taking mine and asking for my PIN, so I was the one who started the reservation this time. There was some confusion when I got on the bus and they were unable to find the exact car that I reserved, but it wasn’t really an issue as I just told the valet to grab any of them.

The Internship

I’m currently hosting my first Google intern. Coincidentally, there’s a new movie currently in theaters about Google interns. I saw the film last Saturday with another Googler at a theater across the street from Google. I even spotted a Google VP in the audience, watching the movie about Google with the author of the book about—you guessed it—Google.

While I knew that The Internship isn’t a documentary (unlike this), my main curiosity going into the movie was how Google (and Googlers!) would be portrayed. Overall, movie Google looks a lot like real Google. You could probably take pictures of most of the sets, show them to real-world Googlers, and easily have them believe that the pictures were from a real office that they hadn’t visited yet. Some of the movie was actually shot at Google. If you want to know what was shot where, here’s a tip: If you see brick buildings, they’re not in California.

I’m tempted go into great detail about the plot and characters in terms of what is realistic vs. what is only in the movie, but as I said before, it’s not a documentary, so I’ll skip that and keep my review brief: I enjoyed the movie. I laughed out loud a few times, and I couldn’t help associating some of the Googler characters with Googlers I know. My favorite part was a scene with Billy and “Headphones.” It’s a fun movie, and I assume that Vince Vaughn and Owen Wilson had fun making it. The most surprising part for me was that of the scenes really resonated with me. Okay, maybe two scenes, but I’ll just talk about one. I don’t want to give too much away, but it involved trying to teach a small business owner the value and opportunity of the Internet. As someone who has had the pleasure of helping many businesses get online, I can attest that it’s an extremely challenging and rewarding experience.

As I mentioned earlier, some of the film was shot at the Googleplex in Mountain View, California. The fun part about these shots is that in addition to featuring a real Google campus, they show real Googlers! During shooting, I got to spend a day on the set as an extra, and it was a fun experience. One of the first tasks was to be reviewed by someone in the wardrobe department. She loved my shoes, but said that I looked “too hip,” which is totally understandable. She asked me to tuck in my shirt, and then gave me a belt to “dorkify” me. I was also issued a fake Google badge. The name on mine was “Shaady Kamal.” Other than those adjustments to my appearance, I pretty much played myself. I wore my normal work clothes (jeans, a colorful shirt, and Google-colored shoes), and even had my real work backpack and laptops with me. It wasn’t hard to get into character; in all of my scenes I was working on my laptop, where I was literally just doing work at work. The only difference is that occasionally a couple of celebrities would walk by. Actually, that’s not different than real work. But this time there was a camera crew. Hmm, that’s not different either. I only “acted” in in a few shots, and each time was given a simple direction, such as to sit and work on a laptop or talk to some people for a little bit and then walk away. While it was easy to pretend to be me, I will still proudly note that I nailed it. In one shot, when I turned around and started walking right on cue, one of the crew members hiding in the bushes whispered to me, “Good job.” The funny part about shooting that scene was that I was supposed to walk away from a group of people as if leaving for a meeting. We were far enough from the action that we could talk, so we had a real-life conversation. My cue was when Vince and Owen hit a certain mark, and not any particular point in our conversation, so I kept having to walk away abruptly and randomly in the middle of the conversation. I almost felt rude, but that’s how Shaady rolls. The set was much more relaxed than I expected, and I think the crew was enjoying the location. I overheard the “good job” guy say on the phone, “This is the best week of work in my life. Yeah, I’m shooting a movie up at Google.”

As for a Wysz cameo? When I saw it in the theater, I didn’t see myself in the movie. They completely cut one of the scenes I was in. There are a couple of shots that I’m potentially in, but I think they each ended before the camera got to me. I’d need to step through them frame-by-frame to be sure, and you can bet that I’ll do that as well as check for deleted scenes when the movie comes out on video. I did spot Mike Leotta and Sergey Brin in one of the scenes.

T-Mobile won’t take my money

tl;dr: T-Mobile’s $30/month plan beats a $70/month plan by AT&T (depending on where you need service), but T-Mobile still operates like a big phone company.

I’m pretty disloyal when it comes to phone companies; I recently was a customer of all four major US carriers in three years. It’s pretty easy to move around with an unlocked phone and Google Voice, since I’m not tied to a contract or even a phone number. I honestly have never memorized my current phone number provided by AT&T, and I’ve had it for six months.

Last month, this post by Danny Sullivan caught my eye. It mentioned a T-Mobile plan that would get me 5GB of data, unlimited texts, and 100 minutes for $30/month. I hardly ever use my phone for voice calls, so this sounded great to me. I could take or leave the texts since I use Google Voice, but it makes sense for T-Mobile to include them since it costs them virtually nothing to transmit. Even though I know that T-Mobile’s coverage can be pretty lousy in some places that I travel to, I thought it could be worth giving them another chance after a few years of network upgrades, and it wouldn’t be hard to move back to AT&T if I needed to. I got distracted, though, and forgot about it.

Today, Danny had an article on CNET describing the plan. This time, I decided to go for it.

Store: Go online.

I didn’t want to wait for a SIM card to arrive in the mail, so I walked into a T-Mobile store and announced my intentions. The clerk knew exactly the plan I was talking about, and then politely informed me that this plan was not available in stores. I had to go to the website to sign up. That’s totally understandable. Physical stores have limited inventory, so it doesn’t make sense to send all of the billing plans to all locations. Yep, it makes perfect sense. Completely unrelated to that last thought, I wish there were a better way to convey sarcasm in text.

Website: Try chatting.

I found the place to order a microSIM and entered my billing information. I got this error with multiple credit cards: Sorry – we’re having some trouble with the debit/credit card you provided. Please check to make sure you’ve correctly filled in all the required fields. I searched for that error and apparently I’m not the only one to get it.

Chat support: Try calling

On the site, a popup appeared offering chat assistance. I took them up on their offer and explained the situation. The representative simply had me re-check all of my information again. I did, and when it failed again, she asked me to call 611 or the 1-800 customer service number, apparently not understanding that I was not already a T-Mobile customer.

Phone sales: Go to the store

I called the sales number. The representative informed me that I called at an excellent time, because they’re offering microSIM cards for only 99¢. Great. I provided my billing information, and she has trouble processing the order. Like the chat representative, her first reaction is to re-verify all of the information, which she has entered correctly. She then put me on hold to check with the order processing department. When she got back, her tone was much different than it was before, when she was polite and making small talk about my name. She informed me that the order would need to be processed in a store for additional “verification.” I told her that I had already gone to a store, and that I was told I needed to go online. She said, and note that this is in quotes, that “they’re full of it” and there was no reason the store couldn’t help me. I politely explained that perhaps the clerk in the store had meant that I couldn’t purchase the plan in-store, but maybe they’d give me a SIM card. At the end of the 18-minute call, before I hung up I could hear her breathe a disappointed growl into the phone.

Store: Go to Walmart

I ventured out again and went to a different T-Mobile store. I asked for a microSIM and explained that I’d then get the $30 plan online. Two staff members told me that I couldn’t do that; if I got a SIM card in the store it would cost me $20 (remember, it was 99¢ over the phone), and they would need to activate it in-store, so I wouldn’t be able to get the plan I wanted anyway. I briefly recounted everything that had happened before this. They seemed frustrated (not with me, but with T-Mobile), and said that they’re not given any support with these online-only plans. One of them told me that he had recently helped a friend buy the plan through Walmart’s site, and said that he’s heard it’s easier to use than T-Mobile’s anyway.

Walmart: How may we confuse you?

I first tried going to walmart.com on my phone. When I searched for [t-mobile] on their mobile site, I was told, “We’re sorry, but we’re having system issues. Please try again.” I went to their desktop site on my laptop and found the $30 plan, but it was listed as an “e-delivery” item, so I wasn’t sure if I was going to get a SIM card. Since there was still a pretty good chance that something would go wrong in the billing process eventually, I aborted my mission.

If they can’t even take my money, how can I expect good service?

T-Mobile has been trying to brand themselves as the hip and rebellious “UnCarrier,” trying to set themselves apart as a sensible alternative to the traditional contract-laden US mobile providers that we all love to hate. But when they have ridiculous policies like only offering some plans on their website, it’s hard to see them as being any different.

The fact that I was unable to give them my money after several attempts is another bad sign for their ability to provide good service. I’m not terribly upset about initially being declined. While I still don’t know exactly what happened, I’m guessing that somewhere along the way I triggered a fraud flag. Sure, it’s a false positive, as I always pay my bills in full whenever they’re due, but it happens. What really frustrated me is that none of the people I spoke to were empowered to figure out what was going on and fix it.

If anyone has a recommendation for a good AT&T MVNO with a sensible data plan, let me know in the comments.

Update on June 6, 2013
I decided to give it another try today. I’m paying nearly $70/month for AT&T for only 3GB of data, and text messages cost extra. I went into a physical Walmart store and picked up a T-Mobile “starter kit” that came with a microSIM and $30 of service. I paid with cash, so I think I now have what qualifies as a burner phone. Take that, NSA. 😉

Before I activated my T-Mobile number, I called AT&T to see if they would try to retain me as a customer. When I mentioned that I was canceling to take advantage of the T-Mobile plan, the representative made no effort to retain me as a customer. Just as Verizon tried when I canceled my account with them, the AT&T agent told me that I would be charged an early termination fee because I had upgraded my phone recently. After I explained that no, I was not under contract and that I always bring my own phone, we found out that something got messed up (as it did with Verizon) when a discount code was applied to my account. She waived the fee and canceled the account.

I activated the T-Mobile line by dialing *611 after inserting the SIM, and it was a relatively easy process. I got kicked out of the automated system when I was unable to find a phone number in my city of choice. I don’t know why they don’t have an option for “I don’t care what city my phone number is in. It’s 2013. Just assign me any US number.” At one point the friendly agent asked for the number that would add credit to my account, saying that I would have scratched a card to reveal it. I could find no such card, and was worried that I had wasted my money. Fortunately he skipped over that step, and we later found out that the activation code came with the credit. My phone was then activated, and had a working Internet connection within a few minutes.

They really didn’t want me as a customer last weekend. I now feel like I snuck into a store with a mask on, paid for my items, and left without a problem.

Free parking in the sharing economy

Parking at SFO’s long-term lot costs $18 per day. For a weeklong trip, that’s $126. And from where I live, round-trip cab fare can be even higher. A common technique is to park at the nearby BART station for only $2 per day, but then you’re subject to the train schedule, which adds a bit of complexity and you need to carry your luggage through a train station in addition to an airport. I recently tried another option.

FlightCar is a way to get free airport parking. You simply let FlightCar know when you’ll be traveling, drop off your car with them, and pick it up from them with no fee when you return. In exchange for you not having to pay for parking, FlightCar may rent out your car while you’re gone. Whether your car is rented or not, you don’t have to pay for parking. And yes, they take care of insurance, cleaning your car, etc.

Here’s how my experience was:
I listed my car ahead of time. It was a very easy signup process and only required some basic information about my car. As per their instructions, on the day of departure I called them when I was about 15 minutes away from the airport. I had an early flight, so this happened to be at 4:12 AM. I was told to drive to the Millbrae BART station, which an earlier email had indicated would be the likely meeting point. The person on the phone was very helpful, giving me exact directions to the station and letting me know how to identify who I was supposed to meet. At the station, I met one of their valets, who walked around the car with me, noting any existing scratches, and having me sign the paperwork. This only took a couple of minutes. We both got back in the car, and I drove him to the terminal, where I got out and handed over the key. And that was it until I returned.

A week later, after retrieving my bag, I called FlightCar to let them know that I was back. I told them that I was on the arrivals level and which door number I was standing outside of. They also asked me what color jacket I was wearing, and then told me to wait for a black Town Car. Less than 10 minutes later, a black car picked me up and took me to a parking lot in Millbrae. Until this point, everything had gone smoothly and as promised. When we arrived at the parking lot, it was dark and raining, and just a bit eery sitting in a black car facing my own car waiting at the other end of the lot. The lot wasn’t lit, and there was no signage identifying it as a business. An attendant with a flashlight approached the car, and took me over to mine with a flashlight. He mentioned something about a generator being off, which is why it was so dark. He had me sign another piece of paper, said that he didn’t think the car had been rented out, and turned on the car to check the mileage. At this point the radio turned on at a high volume, with the station set to hip hop, and the mileage was higher than I had remembered. The gas level was about the same. To his credit, the attendant reacted quickly, turning off the radio, and noting that the odometer was reading about 500 miles higher than it was when I had dropped off the car. He then called his boss to find out what had happened. He quickly learned that my car had in fact been rented out, and let me know that I would be receiving a check in the mail for $70. I entered my address on his phone and was on my way. One additional issue that I noticed later was that my insurance card was missing from the glove compartment. I think they remove it and replace it with a FlightCar card during the rental, but they must have forgotten to put it back. This wasn’t a huge deal though as I was able to print a new one.

A few days later, as promised I received a check signed by the CEO and cofounder. And then about a week later, I received a reply to an email I had sent to FlightCar containing my feedback. The CTO and cofounder explained what they had done to address it. They’ve made sure that they always have gas for the generator, so the lot should never be dark, and they’ve added signage to make it clear that it’s the FlightCar lot. He also gave some background on the confusion about my car being rented. They used to send the driver an email if their car was rented, but due to abuse of the system by car owners seeking free parking without renting out their cars, they’ve stopped sending those emails, at least for now. As for my missing insurance card, he was going to make sure the valet on duty understands the correct procedure. As I’ve mentioned before, one of the great things about trying a startup is that while there are often kinks, they tend to be very responsive to feedback as early customers help them with feedback.

Overall, I found the service to be convenient, and it’s pretty hard to beat the price of -$70. I’ll admit that I was pretty thrown by learning at the last minute that my car had been rented out, and for the first few minutes of driving back to my apartment, I thought that I wouldn’t use the service again—not because they had failed me in some way, but because I was a little weirded out by the fact that someone else had been using my car, and I had no idea how carefully they had driven it. I was also a little annoyed by the inconvenience of having to take all of the items out of my car before dropping it off and then replacing them later. As some time has passed, though, I’m more inclined to try it again. Someone renting a car is most likely not going to do anything crazy with it, as they’d risk getting a traffic ticket or damaging the car, and having to deal with all of the consequences of that. It’s not really a big deal for me to carry a few personal items in and out of my car. And, it is pretty silly to pay so much for parking.

When I mentioned this service to Dan, he handed me his copy of The Economist, which had a cover article on the sharing economy. The article points out an exciting trend that’s going on where people are able to make some money by sharing what they have, without all of the overhead of advertising, insurance, billing, and other administrative costs that would have made the process too expensive or complicated in the past, and renters are able to get access to products and services that they may not have been able to afford in the past. There are plenty of examples. RelayRides and Getaround let you rent out your car or rent someone else’s. I’m looking forward to finding an excuse to rent a Model S someday. For those who don’t want to rent out or rent a car, Lyft, SideCar, and Tickengo facilitate the sharing of rides. Now I understand what all of those pink mustaches were about that I saw in San Francisco on Tuesday. 🙂 LendingClub facilitates loans to and from its members, and I know someone who has made very good returns from the service. TaskRabbit is used by people who need help with small jobs, and those who are seeking to help. Wal-Mart is apparently considering paying in-store customers to provide same-day delivery service to online customers. (By the way, Google is testing same-day delivery in the San Francisco Bay Area, so sign up if you’d like to try it for free during testing.) Beyond sharing of relatively everyday items, there are even more premium services like BlackJet which allows those who are well-off, but not quite so well off that they can afford to purchase or charter a jet, to purchase an individual seat on a private jet flight. Or, as an example of something on the more affordable side, Fancy Hands provides personal assistant services to those who need some extra help, but don’t need to hire a full-time assistant.

I love innovation. These services are opening up opportunities to customers, property owners, and service providers that they may not have had otherwise, expanding the market. I understand that innovation can mean uncomfortable disruption, but incumbents should play to their strengths rather than protecting their business (and not consumers) via regulators. For example, I’m inclined to avoid taxis because of their unpredictability. While I’ve had plenty of perfectly fine experiences as a rider, I’ve also had drivers who drive aggressively, don’t know where they are going, talk loudly on the phone the entire time, refuse to take me to my destination, generally seem annoyed or even angry that I would get into their car, and of course insist on cash payment. I don’t have to worry about that with Uber, plus Uber provides the added benefit of a nicer vehicle. So why don’t taxi services learn from their competitors and play to their strengths? They have a large fleet of cars. Their drivers, in general, have a good knowledge of the areas they serve. To make me happy, all they’d need to do is get reliable mobile apps, provide a reputation/rating system for their drivers (and perhaps for passengers as well, if they’d like), have a GPS unit (or any smartphone) on standby, and accept credit card fees as part of the cost of doing business. It doesn’t have to be the 5% fee that one cab driver’s sign recently claimed.

One interesting point that’s made in the article (watch the video for more context) is that while I may have felt a little weird about the FlightCar experience on my first try, my trust for this kind of service may increase over time, just as people don’t even blink before giving their credit card number to an online store today. We’re partially through this initial trust issue with cloud computing, where users are starting to understand that professionals who run data centers are probably better at protection and reliability than a local solution. Or, as one of my favorite analogies goes, I feel safer keeping my money in a bank than under my mattress.

For a look into the future of how an economy of part-time labor could work, check out this TEDTalk by Wingham Rowan.

Time lapse

One of my goals this year was to shoot more time lapses. I started the year off right by shooting one using the built-in timelapse feature on my Android phone:

On a recent trip, I upgraded to using my DSLR for a few shoots. Here are two of them:

They’re in 4K (which YouTube supports – woo-hoo!), so if your system is up for it, enjoy the videos in greater than HD resolution.

The workflow that I used was:

  1. Shoot in interval timer mode (I used an interval of 10 seconds so the memory cards could keep up, but next time I’ll take it down to 8) with a D800E, recording in “overflow” mode so that the camera fills up the primary memory card first, and then moves on to the secondary slot. Save images as RAW.
  2. Import photos into Lightroom, and make adjustments to color temperature, etc.
  3. Export photos as TIFF if you’re like me and don’t like to compress stuff until the end.
  4. Import TIFF files into Final Cut Pro, and drag into the timeline.
  5. Set the project to 4K/3840×2160/30p.
  6. In the Inspector, choose Fill under Spatial Conform to crop the stills so they fill the 16:9 video frame.
  7. With all of the clips selected, right-click on one and select “duration” (or type ^D) and then type the number “1” and then hit the “Enter” key for a duration of one frame per clip.
  8. Export a master file. I’m weird and encode using ProRes since I like to provide YouTube or wherever with the highest-quality file I can, but MPEG-4 is probably fine and uploads faster. If you want to go really crazy, YouTube will even take uncompressed video, but be prepared for a really long upload time.

I want to make some changes to that workflow, though. I originally tried shooting while tethered to my Mac. There are a few reasons why:

  • Recording to memory cards means I’m limited by their memory capacity.
  • To maximize memory, I shoot in overflow mode instead of backup mode. As luck would have it, during one shoot my CompactFlash card got corrupted and I had to recover it using Disk Drill.
  • The interval timer feature on the D800 is limited to 999 shots. At 30 frames per second, that’s only 33 seconds of footage.

Unfortunately, the D800’s interval timer feature is not compatible with the tethered capture mode in Lightroom, and Lightroom doesn’t offer any interval timer feature on its own. I tried a free piece of software called Sofortbild, which seemed to have exactly the features that I wanted. However, in my tests it would shoot for about five minutes, and then stop transferring the image from the camera to the computer. I did buy a Trigger Happy remote on Kickstarter, but I didn’t bring it with me on the trip, so I’m not sure if that works while the camera is tethered. I would have tested that functionality before publishing this, but while attempting to test it I found that my 10-pin remote socket is now misaligned and I cannot connect any accessories until it’s repaired by Nikon. I hope they don’t charge me anything since it’s under warranty and apparently a somewhat common issue.

I have also while writing this discovered that Final Cut Pro can actually handle RAW files (wow!), so I might skip Lightroom completely in the future, assuming I don’t need its editing functions. This is really cool to know and will save me some space if I don’t have to do a TIFF export.

Something I’d like to do next is to stretch time in each frame. I can use long exposures to help smooth out the motion by blurring anything that moves, as if the motion is happening in real time. For example, in the second video, longer exposures would have made the person on the deck less jumpy, and the same goes for the trees in the foreground of the third video. I have some “black glass” which allows for daytime long exposures, so I hope to shoot a timelapse using that.

In addition to these technical changes, I want to improve the content of my timelapses. In this case, I simply pointed the camera at some good-looking mountains, but didn’t really take a ton of time to compose the shots. I’m also aware that shooting a timelapse of clouds is like shooting a macro of dew drops on a flower. It’s been done. Maybe that’s okay, but I’ll try to find other things to shoot.

Try a startup!

I love giving startups a try. They’re often rough around the edges, but the customer service is almost always better than an average more established company. Not to say that big companies can’t have great customer service.

Tonight’s example: I sent an email to Pathjoy customer support. I received a reply with a resolution from the CEO in 16 minutes on a Saturday night. It’s hard to beat that.