I recently started getting a lot of emails from Neiman Marcus, so I clicked on the unsubscribe link at the bottom of one of them. The link goes to a page-long form, which ends with this:
Quick! What am I supposed to do? I saw a checkbox (preselected) next to NeimanMarcus.com and an unsubscribe button, so I clicked the button. I then saw this message:
Ok, cool. I’ll no longer receive emails from NeimanMarcus.com. Guess what happened.
Today when I got even more email from them, I took a closer look at the form. In order to unsubscribe, I’m supposed to uncheck the box next to the thing I want to unsubscribe from, and then click the button that says “Unsubscribe”?
That’s like saying, “If you’d like me to stop punching you in the face, say ‘No.’ Would you like me to stop punching you?” And then when you say “Yes,” I’ll say, “Okay, I’ll stop.” And then punch you.